What is Facebook audiences retargeting mean?
It is a marketing technique that allows you to reach customers who have engaged with your business, visited your website, made a purchase or subscribed to your newsletter.
5 ways to get more leads:
Retargeting all your website visitor :
First step to convert your website visits to leads and retargeting them you should install the Facebook Pixel on your website as soon as you can.
After that you need to tell Facebook what your specific kind of your website visitors you need to retarget.
For example, you can create a website custom audience of ‘anyone that visited your website in the last 60 days’.
To know 180 days is the maximum you can use for Facebook audience retargeting
Retargeting category page visitors:
For example, if you have an e-commerce store, you can specific target people who visited the Men’s category and promote offer for them.
A beautiful way to do that, is by using Facebook multi-product ads (also know as carousel ads) that display a few images in one ad at the same time.
Retargeting specific page visitors:
If you have a page on your website and it has more traffic you can target all visitor to this page.
For example, if you have an article on your blog that’s generated a lot of organic and social traffic set up a website custom audience just for it and create a matching lead magnet.
Retargeting Add to cart visitors:
Did you know that, the average cart abandonment rate is a horrific 68%?!
That is mean 2 from 3 carts order cancelled or dropped before checking out so if you retarget these audiences it will be good to convert them to be leads to your business.
Email Marketing was ranking as the best marketing channel in 2014.
You should upload your entire email list to Facebook and create a custom audience; then, create an ad campaign that’s targeting all subscribers.
Are you using Facebook audiences retargeting? What are your results? Let us know in the comments below your feedback after using these ways!