A recent survey insights panel of more than 60% Middle East consumers found that mobile and social customer interests strategies are becoming more important than ever for brands.
93% of smartphone owners use their smartphones at home while:
39% going to the bathroom.
33% watching TV.
22% reading the newspaper.
79%Use the smartphone to help with shopping.
70% of the Middle East consumers use the smart phone in store.
54% use it to find a retailer.
49% use it to compare prices.
48% use it to get coupons and vouchers.
44% use it to find product reviews.
74% make a purchase based one a smart phone search.
Smartphone – the info seeker:
77% use the smart phone for searches.
95% of smartphone users have looked for local information.
88% of these users take action within a day, indicating these are immediate information needs.
77% have contacted a business, with 61% calling and 59% visiting the local business.
93% of app down-loaders who have downloaded an app in 2012 are willing to pay for the games they play.
IOS gamers spend almost twice as much time playing games as the average mobile gamer.