Linkedin Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. It creates a page for aspects of your business with their own messages and audience segments to share with.
Let’s talk for example about automotive industry. Of course each and every brand has its own followers & fans but with experience we all know that everyone follow your brand for specific reason, some followers follow you for careers other follow for last updates about maintenance, other follow for sales offer & latest models in the market. We can find this example in every & each industry, telecom, food & beverage, fashion, E-commerce …etc
How to create your new LinkedIn Showcase pages?
To create LinkedIn Showcase page you have to follow few and simple steps:
- Open your LinkedIn company page
- Go to drop down arrow beside “admin tools” button
- Check “Create a Showcase page”
What is the required setting for the new LinkedIn showcase page?
- Showcase page name
- Add page administrators
- Cover photo with dimensions 974 x 330 pixels or larger
- Showcase page description
Now you can communicate your LinkedIn showcase page to your customers and it is very important to know that the showcase page has its own followers and it is normal to find followers to your showcase who are not following your company main page.
May be some companies feel frustrated because their followers will be distributed on different pages but actually it is very healthy because the followers will follow the main topic they are interested in, so it will make them very dynamic & interactive with your pages
Let us know what do you think about LinkedIn Showcase pages? If you already noticed brands activated their Linkedin Showcase pages; Do you think it helped them in delivering their messages or not?