Search Engine Management (SEM) is the marketing process that increase a site’s visibility either through the organic search results or through the paid ads.
SEM can be classified into two main categories SEO & PPC:
- Search Engine optimization (SEO) is the process of refining your website so that it will be indexed and ranked by search engines (ex. Google, Bing, Yahoo …etc.), as well as leveraging your links from other sites
- Pay per click (PPC) is the revenue proposal for search engines where the advertiser pay only when a user click on an ad
Search engine optimization and search engine marketing can be a confusing concept to understand so we will clear this issue with some frequently asked questions.
How Search Engine Works?
What is Search Engine Marketing?
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
What is the main difference of SEO and SEM?
The main difference between these two terms is that search engine optimization is part of search engine marketing. SEM includes components of paid search, such as PPC
All business preferred to work on SEO as its cost is low comparing to PPC; its time extended for long time & its impact & CTR is much effective; however we use PPC for three main reasons
- Filling gaps where organic is weak
- Strengthen visibility
- Early and immediate access to market
Finally we need to add that each and every business has to manage it search engine marketing including SEO and PPC; because each of them has its own criteria and benefits which will help your viewership on the search engine and meet your business objectives.